Sonic Drive-In needed a facelift. And most of their body, mind, and soul needed some work too. I helped develop a consumer ecosystem and zone strategy, overhauled the brand with a new style guide and brand guidelines, and revamped their POP, menus, packaging, and photography. We even developed simple promotional animations, capturing a social aesthetic ahead of it’s time.

Overall sales immediately jumped 20% and average ticket sales went up 30%.