In the world of zany bowl games, mascots have started to rival the main attraction.
Back in 2022, Prince Cheddward was one of the first, blazing a trail in elevating fans’ expectations for how a brand does bowl games.
Then in 2025, after years of fan demands for his return, we brought the Prince back.
Even though we counted on his Cheez-It dragon-riding entrance to turn heads, we couldn’t leave things up to chance. So in the weeks leading up to the game, we teased his return to skyrocket the hype to new heights. We
-wrote him a whole story on social? Include that or just media coverage roundup?
We set the storyline as the GOAT’s return from retirement to prove the haters wrong and show he’s the best.
Then we sent him to NYC for a media tour.
Next, we scored him an exclusive interview with the hit sports podcast Bussin’ With The Boys where we revealed more of his backstory and teased his return to the game.
And we kept the excitement going right up to kickoff with social that added to his mystique.
From Lore to Legend
By the time Prince Cheddward wrapped partying with the winning team, we had cemented his place in bowl game history.
