In the world of zany bowl games, mascots have started to rival the main attraction. Back in 2022, Prince Cheddward was one of the first, blazing a trail in elevating fans’ expectations for how a brand does bowl games.
Even though we counted on his Cheez-It dragon-riding entrance to turn heads, we couldn’t leave things up to chance. So in the weeks leading up to the game, we teased his return to skyrocket the hype to new heights. We
-set the storyline for his return from retirement to prove the haters wrong/that he’s the best (MJ parody post)
-sent him to NYC for a media tour
-got him an exclusive podcast interview with Bussin’ With The Boys
-engineered a bts tunnel fit moment
-write him a whole story on social?