Influencer Social — Matthew Barber CD/Copywriter

We may have accidentally started a fight between Noah Cyrus and her boyfriend but we turned it into a story that lasted almost a month, resulting in 828,000 free impressions, a 53% spike in page visits, and 78 times our regular drama.

Noah and Lucas Instagrammed about a meal they had with us, so we started following her, but not him. He got pretty jealous, and even though he tried to act like it was ok, we just couldn’t keep baking biscuits like normal knowing we’d caused a fight between them.

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So we reached out with a couple’s rocker as a peace offering to bring the two back together. When we thought we lost them, we made them a custom image of the two in the rocker and they couldn’t refuse. Then when it showed up a couple weeks later, they even Instagrammed unboxing the rocker and assembling it together. Mission accomplished.

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We jumped into the ring with indie-wrestlers, The Young Bucks, and began a relationship that lasted 2+ years and activated an unexpected fan community.

Wrestlers on the road love Cracker Barrel for its extensive menu that helps them keep to their weird diets. They often tweet/gram about it and we’d been playing along quietly until TGI Fridays jumped into the mix and started throwing shade our way. The little dustup even made news in the wrestling press.

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Now that folks were taking notice, we want to grow our rep in the wrestling community and thank the Young Bucks for all the attention. So we made the group some hats that riffed on their trademark Superkick Party and gave them away to fans. Folks were so desperate to get them we had to do multiple runs, and they even started a secondary market.

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We ended up sponsoring The Young Bucks own WrestleMania style event, All In, with a special barrel match, and, of course, gave out more of those coveted hats. The fans ate it up (pun? intended).

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After All In, we noticed our barrel had apparently gone home with one of The Young Bucks. So we added fuel to the fire, and kept the fun going, with this missing barrel poster. Ringside News called it “hilarious”.