Meet Kyle Bone (pronounced bo-nay), inventor of the anti-shirt. His story proved that with Microsoft Small Business Accounting software, any idea, absolutely any, could be turned into a business.

With an intentionally amateurish website and commercial, Kyle and his crusade against the farmer’s tan seemed so real, he even got picked up by some agri-business sites.

Kyle’s unlikely success helped inspire thousands of other Americans as we looked for the best new small business idea in the country in the next phase of the campaign. The winner was rewarded with free retail space in New York City for a year and $100,000 in start-up costs. 

Shortlisted at Cannes.