As the holidays approach, families gather to share presents, memories, and pecan pie. But with the 2020 presidential debates and election looming, those holiday get-togethers were going to be a conversational minefield. Americans needed a safe, controversy-free issue to argue with friends and family. So we posed a simple question - one only The American Pecan Council (yes, it's a thing) could ask. Is it PEA-can? Or puh-CON?

*One Show: Shortlisted: Creative Effectiveness, PR/Media Relations
*New York Festivals: Bronze: Creative Marketing Strategy/Effectiveness; Finalist: Public Relations-Products & Services
*Epica Awards: Bronze: Confectionery & Snacks
*WARC Awards for Effectiveness: Shortlisted: Collaboration and Culture